South Korean actor and singer-songwriter Seo In Guk recently set foot on Boracay’s pristine white sands, marking his first visit to the world-famous island. His trip comes shortly after being named the Philippines' newest celebrity Tourism Ambassador by the Department of Tourism (DOT).

As part of his role, Seo In Guk is set to promote the Philippines as a premier travel destination. Over the weekend, he fully immersed himself in the beauty of Boracay—teeing off for an early morning golf session, gliding across Station 1’s crystal-clear waters in a transparent kayak, and enjoying a scenic afternoon yacht tour.

Along the way, he delighted Filipino fans who spotted him and indulged in local delicacies, including sinigang and sisig.

His official partnership with the DOT was formalized through a Memorandum of Understanding (MOU) with Tourism Secretary Christina Garcia Frasco on 21 February, reflecting his enthusiasm for the country.

A well-loved figure in South Korea’s entertainment industry, Seo In Guk first rose to fame as the winner of Superstar K in 2009.

He later transitioned into acting, starring in acclaimed dramas such as Reply 1997, Shopping King Louie, and Doom at Your Service.