Balanga City, Bataan — SM City Bataan is lending support to 20 micro, small and medium enterprises (MSMEs) participating in the Viyline Caravan by providing them a venue to showcase their products.

The Viyline Caravan has been bringing products of startup companies directly to consumers in SM Supermalls all over the country.

The trade fair will run from 22 to 29 January to give extra boost to startups like Camp Boomy Cafe, which sells ice coffee, milk tea and other delicacies in Caloocan City.

Camp Boomy Cafe owner Pau Sipagan, aka Roger Raker, said the caravan allows them to go to areas far from their businesses and present their products to people in that area.

Anney Perfume Series, one of the best-selling perfumes in TikTok, has put up a kiosk at the mall.

Regional distributors Rona Cha and Den Ver said the perfumes have been selling like hotcakes, especially to students and female employees.

They said that with the caravan, consumers can actually whiff and try out the perfume before they can make a purchase.