Clean beauty in 2025

More than ever, this year spotlights sustainability as one major directive in the fashion, beauty and lifestyle industries -- where mindfulness and awareness are spotlighted to create more focus and much-needed attention to more relevant matters.

Our skin is our biggest organ, and there are daily necessities and routines that need products for regular self-care. Dare to look for the best and cleanest that’s best to revitalize, rejuvenate, cleanse, beautify and pamper us.

These are skincare products either “free from 20 harmful ingredients” or made with better ingredients (sustainable sourced ingredients), so they are good for the skin. Packaged with less plastic, a number of them are also good for the environment.

SM Clean Beauty is leading the way in this movement of sustainability as it presents a roster of classic and basic everyday products that’s all about ‘now.

Aveeno Skin Relief Moisturizing Lotion.

Rich, yet fast absorbing, this hydrating lotion starts to work immediately to nourish and restore essential moisture to extra-dry or sensitive skin so that it looks and feels healthier. Other than immediate relief from itchy, extra-dry skin, it also moisturizes for a full 24 hours to provide lasting protection against skin dehydration.

BB Tinted Lip Balm Daisy.

Giving just a hint of color and eight hours of moisture, this lip balm is made with botanical waxes.

Garnier Micellar with Argan.

Specialized micelle technology is behind this product that deeply cleanses, tones and removes makeup in one easy step, with no need to rub or rinse with water to get rid of dirt, oil and makeup. Garnier Micellar Water can be used as an alternative to soap/facewash, toner and makeup remover.

Garnier Vitamin C Serum.

This is the brand’s most concentrated formula to fade and lighten dark spots and acne marks in as fast as three days.

Neutrogena Hydro Boost Water Gel.

Its unique, lightweight, fresh texture can be instantly absorbed, proven to effectively lock in abundant hydration deep within your skin, and continuously quench your skin’s thirst throughout the day.

Nivea Creme Soft.

Safe for all skin types, this classic cream can be applied all over the body where hydration is needed most. Working as a body cream, hand cream and face cream, as well as a makeup remover, foot cream and massage cream, it is a versatile hydrating skincare product you can always count on.

Nivea Extra Bright Body Serum.

A radiant, even complexion is promised by this serum that is infused with eight super foods and 40 times Vitamin C. It is a lotion that will help plump up your skin and give it a healthy glow. Its lightweight, non-greasy formula is perfect for everyday use and help you achieve a smoother, more even skin tone.

St. Ives Exfoliating Toner.

This skin savior is packed with all the skin-buffing power of glycolic acid, a mighty alpha hydroxy acid known to whisk away dead skin cells, leaving you fresh-faced and ready for your close-up. And let’s not forget the real star of the show, St. Ives signature apricot extract – a light, bright superstar known to soothe, smooth and soften while releasing a lush, fruity aroma.

Aveeno Oat Gel Moisturizer.

Instant hydration for sensitive skin is delivered by the Aveeno Face Calm and Restore Oat Gel Moisturizer. The lightweight and fast-absorbing formula is infused with antioxidant-rich feverfew and nourishing prebiotic oat to help quench dry skin and lock in moisture for up to 24 hours.

St. Ives BHA Toner Unscented.

Beta hydroxy acid is known to whisk away dead skin cells, leaving your skin looking more radiant than ever. Packed full of naturally derived ingredients for that oh-so-gorgeous glow, this revitalizing skin toner is your secret weapon to snapping stunning selfies for life.