Daily TribuneBieber will continue her role as founder and additionally serve as rhode’s chief creative officer and head of innovation. She will also serve as strategic advisor to the combined companies.
RHODE founder Hailey Bieber.
Photograph courtesy of IG/hailey bieber
e.l.f. Beauty chief executive officer Tarang Amin and rhode founder Hailey Bieber.
Photograph courtesy of e.l.f. Beauty
Rhode, the fast-growing, multi-category lifestyle beauty brand founded by Hailey Bieber, has been acquired by e.l.f (eyes, lips, face) Beauty for $1 billion.
According to a press release, the deal is comprised of "$800 million of consideration payable at closing in a combination of cash and stock, subject to customary adjustments, and an additional potential earnout consideration of $200 million based on the future growth of the brand over a three-year timeframe."
“e.l.f. Beauty found a like-minded disruptor in rhode. It further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible. We are excited by rhode’s ability to break beauty barriers, fully aligning with e.l.f. Beauty’s vision to create a different kind of company. rhode is a beautiful brand that we believe is ready for rocketship growth," e.l.f. chairman and chief executive officer Tarang Amin said.
Over the years, rhode has seen incredible growth, more than doubling its consumer base in 2024 and driving a total of $212 million in net sales in the 12 months ending on 31 March 2025.
Bieber will continue her role as founder and additionally serve as rhode’s chief creative officer and head of innovation. She will also serve as strategic advisor to the combined companies.
"I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally. So today I am, so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand," Bieber said.
rhode, whose products are currently available on rhodeskin.com, has plans to launch its first physical in-store partnership with Sephora throughout North America and the U.K. before the end of the year.
