One of Asia’s leading vertically integrated healthcare platforms, Fullerton Health Philippines, has chosen Dugenia, Marayan, and Associates, Co. (DM&A Co.) as its new social media partner, ushering in a new era of strategic and creative engagement for its digital assets.

According to Carmie de Leon, country general manager of RadLink Philippines Corp. and executive health screening lead PH at Fullerton Health, the decision to partner with DM&A Co. was rooted in their ability to deliver creative yet purposeful campaigns.

“Fullerton Health is committed to delivering personalized care and embracing technology to connect with people,” de Leon explained. “We believe DM&A Co.’s out-of-the-box approach will help us communicate our mission in ways that are both impactful and relatable to Filipinos.”

The Fullerton Health Philippines center collaborates with trusted specialists and hospitals outside its network, ensuring continuity of care for clients requiring specialized consultations. By blending convenience, affordability, and high-quality service, the center aims to make preventive care accessible to more Filipinos.

As it embraces global healthcare standards while incorporating the warmth of Filipino culture, the Fullerton Health Philippines executive health screening center is poised to become a vital part of the country’s healthcare system.

For its part, DM&A Co., known for their innovative “Challenge the Usual” approach, is set to revolutionize how Fullerton Health connects with its audience in the fast-paced world of social media.

DM&A Co. brings years of expertise in crafting compelling social media content tailored to the unique needs of its clients. For Fullerton Health Philippines, this partnership signifies an opportunity to highlight the brand’s advocacy for preventive care and its executive health screening services in a way that resonates with Filipinos.

“Our philosophy is simple yet bold: we challenge the usual,” said Michael Dugenia, managing partner of DM&A Co. “For Fullerton Health, this means creating content that not only informs but also inspires conversations about health and wellness. We’re excited to help amplify their message and bring a fresh perspective to their social media platforms.”

DM&A Co. aims to align its strategies with Fullerton Health Philippines’ mission of promoting preventive care and a healthier lifestyle while leveraging digital channels to build trust and engagement with its audience.