The pop-up shop of in-the-moment artist Jo Ann Bitagcol, launched at Power Plant Mall, Rockwell, in November, has drawn lovers of art and fashion.

Her unique photograph prints on everyday Filipino wear have become much in demand among those seeking a rare touch to their fashion expressions.

And this is why all the stylish peeps came in full force to support the industry icon as she presented her popular limited-edition RTW pieces, from tops, to pants, to dresses, kimonos, jackets and many more.  

Pushing the envelope further, the artist’s latest print expositions can be found in novelty home items such as coasters, placemats, trays and framed scarves and art.