Philippine Airlines' "alaga" shines as one of the top Christmas ads of the year
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Screengrab from the PAL video, "Alaga."
Daily TribuneShare
Screengrab from the PAL video, "Alaga."
Screengrab from the PAL video, "Alaga."
Screengrab from the PAL video, "Sorpresa."
A testament to Philippine Airlines' (PAL) unwavering commitment to connection and care, the airline proudly announced that its heartfelt film, Alaga, has been recognized as one of the best Christmas ads of 2024 by Campaign Asia.
Alaga (meaning "Care") provides a touching glimpse into the daily lives of PAL employees and crew, showcasing their genuine acts of compassion and generosity. These simple yet profound moments encapsulate the essence of Filipino hospitality, where providing care transcends mere assistance to become a deeply personal experience.
This recognition paves the way for Sorpresa (Surprise), PAL’s latest film celebrating timeless themes of love, family, and shared dreams. Staying true to its Care That Comes From The Heart campaign, the story breathes new life into PAL’s enduring motto, The Heart of the Filipino, by spotlighting the selfless giving spirit embedded in Filipino culture.
Sorpresa tells a moving story of long-delayed dreams revived in the most unexpected ways. It beautifully portrays sacrifices made for loved ones and the joy of witnessing aspirations fulfilled. Set to the iconic OPM hit Kahit Maputi Na Ang Buhok Ko (Even When My Hair Turns White), the film emphasizes PAL’s role in fostering connections, creating lasting family memories, and enabling meaningful journeys across generations.
Both films are available now on PAL’s official Instagram account (@flyPAL) and Facebook page at:
Inspired by these stories? Book your next journey with PAL at www.philippineairlines.com.
This Christmas, PAL celebrates the spirit of giving with a combination of heartwarming films and thoughtful travel gift options. The airline proudly offers the PAL e-Gift Card, a perfect way to spread the love of travel. With vibrant new designs, these e-gifts make it easier than ever to reunite families or fulfill long-held dreams.
Discover the true meaning of care this holiday season. Share the gift of travel with PAL by visiting giftcard.philippineairlines.com or book your flight now at philippineairlines.com.