Jollibee ushered in the festive season with signature flair as it launched the Pasko-est Christmas Store Lighting at the España Don Quijote branch in Sampaloc, Manila, on Thursday, 28 November.

Led by brand ambassadors Maja Salvador, Belle Mariano and Joshua Garcia, the event marked the return of the “Joyful Christmas Stores,” now expanded to 240 branches nationwide — double last year’s 100 stores — all decked out in festive decorations unique to each location.

Hosted by TV personality Robi Domingo, the celebration also introduced the soon-to-be-launched Jolly Christmas Tours, a digital map powered by Google, helping Filipinos easily locate Jollibee stores with stunning holiday displays.

Adding to the excitement was the JoyZone, an immersive area where smiles can earn rewards and discounts, spreading even more holiday cheer.

“Christmas is more than just a holiday for Filipinos — it’s a time when people go the extra mile to make joyful memories and create meaningful connections with loved ones. From festive reunions to thoughtful gifts, everything about Christmas in the Philippines is all-out,” said Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines.

Meanwhile, Jollibee brand ambassadors shared their heartfelt messages, spreading joy and inspiration as the Christmas season draws near.

“I am the happiest ever to be a part of this growing family…I think Christmas is about sharing joy, so let’s make this Pasko the pasko-est ever by sharing Jollibee chicken joy-est!” said actress Belle Mariano.

Maja Salvador delivered an inspiring message, saying, “Marami man tayong pinagdadaan, pero lagi nating piliin maging masaya at mag-spread ng joy at pagmamahal sa bawat isa (We may go through so much, but let’s always choose to be happy and spread joy and love to everyone).”

From festive lights to the warm smiles of its staff, Jollibee captures the essence of a Filipino Christmas, staying true to its goal since day one — to bring joy and love to every Filipino.