Designer fusion
This creative synergy led to the creation of a collection that celebrates contemporary Filipino artistry, which was proudly launched last August at ArteFino 2024.
This creative synergy led to the creation of a collection that celebrates contemporary Filipino artistry, which was proudly launched last August at ArteFino 2024.
Designers Jo-rel Espina and Ino Caluza of Viktor Jeans.
The barong has really evolved into more practical creations.
Fashion in the Philippines now is reveling in collaborations. A play on experimenting trial and error, a merry of designs, a fusion of creativity or a union of the minds are possibly better than one.
The collaboration between fashion designer Jor-el Espina and notable denim brand Viktor Manila began last year when Jor-el started wearing Viktor’s popular skirts. What started as admiration for each other’s work evolved into a serious conversation between two distinct designers. A brilliant fusion of Viktor’s bold, avant-garde aesthetic with Espina’s elements of Filipino heritage. This creative synergy led to the creation of a collection that celebrates contemporary Filipino artistry, which was proudly launched last August at ArteFino 2024.
A fashion forward move in combining innovation and patriotic tradition with culture — the barong has really evolved into more practical creations. This binary synergy of designers to create masterpieces reflective of their artistry is an optimistic insight to infinite design possibilities. The collaboration highlights the beauty of reimagining our roots for today’s generation.
The Jorel Espina X Viktor Jeans collaboration is exclusively available in Presente by Artefino today, 30 November 10 a.m.-10 p.m. until tomorrow 1 December 10 a.m. - 9 p.m.
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