Two initiatives by the Shell Fleet Solutions were recognized for its exceptional contributions to partner and user experiences in the energy sector across Asia.

The awards for the Philippines Distribution Experience of the Year-Energy and Philippines User Experience of the Year-Energy acknowledge Shell's exceptional contributions in enhancing partner and user experiences in the energy sector across multiple countries.

The Asian Experience Awards, celebrated for recognizing excellence in delivering outstanding brand experiences across the Asian region, have commended Shell's groundbreaking initiatives that have brought substantial benefits to both partners and users.

Bridging partnerships

In a collaborative effort with ride-hailing and delivery app Grab, Shell Pilipinas initiated a nationwide Fleet Card distribution campaign aimed at providing economic relief to drivers and fostering mutual business growth.

The campaign, which granted Grab drivers a 7-day payment term for fuel purchases through the Shell Fleet Card, has led to substantial economic relief for many drivers, considering the dynamic nature of their work.

The distribution of fleet cards presented logistical challenges due to the mobile workforce of Grab drivers. Frequent redelivery requirements resulted in increased courier expenses for Shell. To address this, a "card distribution" activation was arranged by Shell and Grab.

This provided convenience and ease of access for the drivers in claiming their Fleet Cards and using them in Shell Mobility stations.

The efforts of Shell and Grab resulted in the distribution of more than 3,000 fleet cards in just five months, significantly reducing courier fees and doubling Grab's volume growth with Shell.

The Grab Distribution Campaign won the Philippines Distribution Experience of the Year — Energy award and is a testament to Shell's commitment to supporting partners and customers in challenging times and its innovative problem-solving approach.

Martha Borja, country head for Grab Financial Group Philippines (GPay Network), said: "We are steadfast in nurturing an ecosystem that effectively propels each of our driver-, delivery-, and merchant-partners towards a better future for themselves and their families."

"We continue to innovate solutions to deliver on this commitment, exemplified by initiatives like the Shell Fuel Card. The Shell Fuel Card allows us to offer a critical financial lifeline to our driver-partners in the face of economic headwinds including fluctuations in fuel cost — consequently enabling them to efficiently manage their finances."

"We are blessed to embark on this journey with Shell, an esteemed partner who wholeheartedly shares our vision of driving an inclusive and prosperous future for all our kababayans."

Shell Fleet App

Meanwhile, for the Philippines User Experience of the Year — Energy award, Shell recognized the significant presence and business demand of small and medium-sized enterprises (SMEs) in the Philippines.

Shell introduced the Shell Fleet App (SFA), a digital solution addressing the unique needs of SMEs by streamlining the fleet card application process and offering a transition to cashless fuel management system.

The Shell Fleet App platform provided real-time card management features, online payment and monthly billing through electronic invoices while offering SMEs security, convenience and time-saving benefits.

Launched in April 2022, the SFA garnered an overwhelmingly positive response from the market. In just one year, over 1,000 SME customers registered using the Shell Fleet App, resulting in a tenfold increase in SME customer acquisition.

Shell's SFA is the first and only convenient digital be-spoke solution of its kind in the Philippines, ensuring that no business is too small to access the benefits of the Shell Fleet Card. Ongoing enhancements to the app's features reflect Shell's dedication to providing the best user experience.

"Shell Fleet App is designed with the purpose of empowering small and medium enterprise owners to manage their fleet anytime, anywhere on their mobile phone. We are elated to win the Best User Experience Award in the Philippines in the Asian Experience Award," said to Deepti Behl, global head of Small Medium Enterprises, Shell Fleet Solutions.

"This is a testament of how this digital channel is changing the way SMEs manage their fuel expenses, invoices, driver management and more. We try to ease their daily business life by ensuring less time is spent on paperwork and admin and more time on growing the business. We continue to enhance the "SFA user experience and we hope that one day every SME in the Philippines will come to reap the benefits from this app."