Jaguar Land Rover (JLR) has opened orders for its first fully electric Range Rover, a key launch for the British luxury carmaker as it recovers from a cyberattack that stopped production for more than a month last year.

The battery-powered sport utility vehicle arrives one year after JLR disclosed that hackers had targeted the company at the start of September 2025. The attack forced the carmaker to suspend production and cost it £196 million, or about $264 million.

JLR chief operating officer Nigel Blenkinsop said the timing of the new model’s launch was a coincidence. He added that the company had recovered strongly from the incident and restored production to normal levels soon after operations resumed.

“Clearly, we’ve learned huge amounts through the incident,” Blenkinsop told AFP in London.

The disruption reached well outside JLR. The Cyber Monitoring Centre, an independent group that measures the effects of cyber incidents, estimated that the attack cost the British economy £1.9 billion.

Blenkinsop declined to discuss that estimate. He also would not comment on a New York Times report that cited sources close to the investigation and linked Russian hackers to the attack.

The cyberattack was not the only financial blow absorbed by the Tata Motors-owned manufacturer. 

US tariffs also weighed on its results, and JLR recorded a £244-million loss in the fiscal year that ended in March. The result compared with a net profit of £1.8 billion in the previous fiscal year.

Against that backdrop, the electric Range Rover carries considerable weight in JLR’s plans. The company expects to produce between 12,000 and 15,000 units during the next six months and plans to deliver them across several major markets.

“It’s a global car,” Blenkinsop said. He expects JLR to supply the model in the UK and Europe, while the company sees strong growth potential for the Range Rover brand in the United States.

The new model can travel up to 372 miles on a charge. It can also accelerate from zero to 60 miles per hour, or 96 kilometers per hour, in 4.3 seconds. 

Those figures place the electric version within the performance territory expected of the Range Rover name despite the change from a combustion engine to battery power.

Prices in the UK start at £154,070. Production will take place at JLR’s plant in Solihull in central England, which has been adapted to manufacture electric vehicles.

The company has trained 9,000 employees at the Solihull factory for electrification work. Another 1,500 workers across the surrounding region have received similar training as JLR prepares its workforce for the new model and its wider shift to electric vehicles.