Peugeot’s brand-new `Allure’ mantra is hard to resist

THE stage is set for a journey of collaboration, innovation and shared advancements during the Astara-backed Peugeot Dealer Meeting at Fairmont Hotel with Astara executives, dealers and valued partners. | PHOTOGRAPH COURTESY OF PEUGEOT PH

For Peugeot Philippines, everything will now revolve around the word "Allure." This will be the company's brand ethos that points to a tech-forward and human-centric future.

In order to realize this, the French brand is set to introduce a cutting-edge lineup characterized by an "Attractive Design, an Exciting Drive, and High Quality," as revealed during Peugeot Philippines' annual Business Meeting held early this month at Fairmont Makati, and attended by top executives and principal dealers.

"As Peugeot Philippines embarks on a transformative journey in 2024, supported by our strategic partnerships, we are committed to ensure both growth and triumph across the world. Together, Astara and Peugeot envision changed lives this year, working together to transform the future of mobility across the nation," shared Astara Philippines managing director Raoul Picello.

Following an eventful year of Peugeot's local growth and development, the meeting highlighted strategic initiatives moving forward. Encompassing sales, marketing and aftersales programs, the Astara-backed brand envisions itself to challenge the local automotive scene by not only offering its tech-forward solutions but through easy-own payment schemes, test drive events, and lifestyle marketing activities.

Peugeot Philippines has a trio of SUV offerings that continue to captivate the Filipino market: Peugeot 2008 Allure SUV, Peugeot 3008 SUV (Active and Allure), and Peugeot 5008 SUV (Active and Allure).

Characterized by an attractive design, unparalleled power and performance, these SUVs embody Peugeot's commitment to delivering an outstanding driving experience from urban settings to family road trips. A subcompact 5-seater, the Peugeot 2008 SUV powers a contemporary approach to a unique driving experience with its distinct style and balanced proportions that embody a modern interpretation of urban exploration.

In the compact five-seater SUV category, Peugeot brings in the Peugeot 3008 SUV that captures the essence of a refreshed design and road presence excellence.

Redefining premium mid-size seven-seater SUVs, the Peugeot 5008 SUV delivers an immersive driving experience through the new generation iCockpit with enhanced multiple Advanced Driver Assistance Systems or ADAS which include blind spot detection and lane-keeping assistance.