Making safety a priority, especially in motorcycles

SEIJI Fujimoto, HFI president and concurrent president of Honda Parts Manufacturing Corp., emphasized the importance of collaboration between the private sector and the government in mitigating the rising number of traffic-related road crash. | PHOTOGRAPHS COURTESY OF HONDA PH
Riding a motorcycle is undeniably risky, especially if you don't have all the required safety gear while traveling. Lacking such protection that a four-wheeler provide — seat belts, airbags, safety cage, and crumple zone — leaves the rider more exposed to injury and increases the risk of fatal accidents. In fact, motorcycle riders are 28 times more likely to lose their lives in a crash compared to other motorists on the road, according to the United States National Highway Traffic Safety Administration.
Honda, one of the world's most successful motorcycle manufacturers, has safety ingrained in its 75-year history. In fact, Honda's safety initiatives began as early as the 1960s with its safe driving promotion activities, the first of their kind among motorcycle and even automobile manufacturers.

PARTICIPATED in by more than 500 road users comprising of motorcycle and automobile enthusiasts of Pasig City, the 1st Road Safety Summit were led by Honda Foundation Inc. Board of Trustees (from left), Gerry Datario of HPI, Riza Quito of HPMC, Sayaka Arai-Hattori, HPI president, Seiji Fujimoto, president of both HFI and HPMC, Masanao Shikanai of HTPE, Vicenta Balarbar of HCPI, and Crecelle San Jose HFI executive director.
Honda's safety initiatives have now expanded to include all road users — e.g., drivers, pedestrians especially children and the elderly — and are being actively promoted not only in Japan but also in other countries and regions around the world.
In April 2021, Honda announced its goal of reducing the number of traffic fatalities caused by its automobiles and motorcycles worldwide by 50 percent. This is in line with its goal of achieving zero-traffic collision fatalities involving Honda vehicles worldwide by 2050. Here in the Philippines, the company established The Honda Safety Driving Center in 2008, a world-class training facility located in Bicutan, Parañaque City. The school was also first in implementing training programs for automobiles and trucks.

