Rihanna’s Creeper is back

Rihanna's iconic creeper is finally back. But this time, it's bigger, bolder and phatter than ever. Imagined, designed and named by Rihanna, the Creeper Phatty takes the classic Creeper to the extreme with an oversized design, stacked gum sole and bold pops of color.

Phatty stands for extra confidence, extra style, extra everything. Rihanna's vision was to bring the Creeper back, but in a bold and culturally relevant way. The original Creeper launched back in September 2015, a platformed version of Puma's iconic suede sneaker. This silhouette was named Shoe of the Year by Footwear News in 2016 and not only transformed sneaker culture but sparked Puma's brand impact and relevance over the past decade.

The Creeper Phatty is wrapped in suede, with a padded and debossed formstrip, debossed Fenty logo on the tongue, laces with gold aglets and a stacked gum sole. This drop offers three distinct colorways — iconic black and white, extra-bright blue and green, and lavender and cherry red.

"We took our OG Creeper and made it bigger and badder," said Rihanna. As creative director, Rihanna's second Fenty x Puma campaign — shot by Philippa Price who previously has shot for both Rihanna and PUMA — explores the juxtaposition between a creep and a phatty attitude highlighting the oversized and bright elements of the shoe.

"The original Creeper changed the game for us," said Maria Valdes, chief product officer at Puma. "We knew it was time to bring it back. The Fenty x Puma Creeper Phatty is now available at Puma stores: 2/F Glorietta 3, L/2 Main Wing Shangri-La Plaza, G/F Eastwood Mall, G/F Venice Grand Canal Mall, McKinley Hill and L1 Ayala Center Cebu, Cebu City, Capital stores at SM Aura, Trinoma, Festival, Glorietta and Footlocker (Glorietta, Filinvest Festival, Seaside Cebu, Greenhills, Ayala Bay Mall, Eastwood, Araneta Gateway, Ayala Capitol Bacolod and Trinoma).