Social media celebrity Rendon Labador turned his sights on a new target: Michael V.

After his rants against Coco Martin started to get stale because the "Batang Quiapo" star refused to engage, Labrador attacked online the veteran comedian and "Bubble Gang" pillar.

It started when Michael V. posted on social media his thoughts on content creators.

"The first thing any `content creator' should understand is the meaning of the word content," Michael V. wrote, alluding to the importance of substance being churned out online.

But Labador, a body-builder and motivational speaker, took it differently and said: "Influencers are the new celebrities. Kung hindi nyo kayang makipagpatalinuhan sa mga influencers sa pag produce ng content, manahimik na lang kayo.

"MAINSTREAM IS DEAD!!! Social media is the NEW MAINSTREAM."

In another tirade, Labrador said: "Masakit na katotohanan na laos na kayo, WE CONTROL THE MEDIA NOW."