Micro financial services firm Cebuana Lhuillier and digital bank Maya joined hands to empower micro, small and medium enterprises, particularly stores, to achieve financial freedom by providing them better access to financial services.

Under the initiative, Maya Center agents and Maya Business app users can now add funds efficiently and conveniently through any of Cebuana Lhuillier's more than 3,000 branches nationwide.

"The thrust of Cebuana Lhuillier has always been to promote financial inclusion to every Filipino. This partnership will provide more convenience to Maya's network of MSMEs — thanks to our more than 3,000 branches in the Philippines. By empowering these MSMEs, we empower Filipinos and our nation," shared Cebuana Lhuillier president and CEO Jean Henri Lhuillier.

"We are happy to team up with one of our trusted partners, Cebuana Lhuiller, to bring more convenience to our Maya Center agents and Maya Business app users, most of whom are sari-sari store owners or casual sellers. By enabling these MSMEs to add funds to their accounts easily, they can serve more customers and, in turn, grow their business faster," said Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder.

Maya Center agents and Maya Business app users can go to any Cebuana Lhuiller branch to add funds to their Maya Business e-wallet. They must open their Maya Business app, select "Cash In," and choose "Cebuana Lhuillier." They will receive a confirmation code to present to the Cebuana Lhuiller branch of their choice and get their e-wallets funded in real-time.

"We are excited about this collaboration with Maya and look forward to more synergies. The ability to conveniently cash in at our branches will help secure their e-wallet balances that can fund the various monetary needs of their business," Cebuana Lhuillier senior executive vice president Philippe Andre Lhuillier added.

Cebuana Lhuillier continues its strong push for innovation and its commitment to further explore partnerships as the needs of the market change to a more inclusive, connective money transfer experience.

As the enterprise's all-in-one business growth partner, Maya Business enables all types of businesses to grow in bolder directions through effortless business-to-business payments, payment acceptance, digital banking, and money management solutions. Its Maya Business app, including Maya Center agents, powers micro and small businesses nationwide. For more information, visit maya.ph/business.