As Globe celebrates the annual 917 GDay this September to give back to its loyal customers, it's calling on subscribers to help millions of Filipinos experiencing involuntary hunger.

All Rewards points that customers redeem in engaging with any of the 917 GDay activities and offers, such as G Chance The Raffle and various GDay on-ground activations, will be matched by Globe with a donation to the Hapag Movement.

The Hapag Movement is Globe's united fight against involuntary hunger through technology. It aims to rally Filipinos behind a collective effort to help feed the hungry.

The fundraising activity is being implemented in partnership with the Ayala Foundation's #BrigadangAyalaKaakay Program, Tzu Chi Foundation Philippines, Caritas Philippines and World Vision.

"Our goal is for customers to feel happy about their Globe Rewards redemptions and be able to help other Filipinos through our partner organizations. Naka-redeem ka na, nakatulong ka pa," said Pia Gonzalez-Colby, Globe Chief Marketing Officer.

Every Globe customer automatically earns Rewards points whenever they top up or pay their monthly bill. Every ₱50 spent on Globe services, whether postpaid or prepaid, is equal to one Rewards point.

All Rewards points redemptions on 917 GDay offers and campaigns from September 17-30 will be matched by Globe with an equivalent donation to The Hapag Movement. Globe will also donate a significant amount on behalf of Globe Postpaid and Platinum customers who have been using Globe services for at least five years.

Customers can also donate directly via Globe Rewards. Just download the New GlobeOne app, Go to Rewards, and tap Donate. From the Rewards catalog, search for the organization, display promo details, and click Donate. Choose the amount available, confirm details, and click Redeem.