Pickleball's fastest-rising star is taking her winning formula beyond the court. World No. 1 Anna Leigh Waters has joined IAM Worldwide as its newest Global Sports Ambassador, bringing together elite performance, modern wellness, and a new vision of what it means to live—and succeed—at your best.

Waters is not simply one of pickleball's biggest names. At the forefront of a sport experiencing an extraordinary global ascent, she represents a generation redefining what peak performance looks like—and what it means to build a lifestyle around it.

Pickleball's rise has been nothing short of cultural. Once considered a casual recreational pastime, the paddle sport has evolved into a global lifestyle phenomenon, attracting athletes, celebrities, entrepreneurs, and a new generation of wellness-minded consumers. Its appeal lies in the balance: competitive yet social, high-energy yet accessible, and equally at home on a professional court or as part of a weekend wellness ritual.

That evolution is particularly visible in the Philippines.

Across Metro Manila and beyond, pickleball has become one of the country's most talked-about active-lifestyle pursuits. New courts and dedicated complexes are emerging nationwide, while thousands of local "picklers" are discovering the sport as a fresh way to move, socialize, compete, and connect.

For IAM Worldwide, the timing—and the ambassador—is intentional.

Waters embodies the contemporary definition of high performance: disciplined, focused, consistent, and deeply invested in the relationship between physical well-being and achievement. Her rise on the international stage reflects the kind of purposeful ambition that IAM Worldwide seeks to champion through its wellness-driven lifestyle philosophy.

"Partnering with IAM Worldwide felt entirely natural for me," said Waters. "Everything I do on and off the court comes down to focus, discipline, and performing at my best. I truly believe in what IAM Worldwide stands for—performance powered by purpose and wellness. You cannot achieve true success without taking care of your health first."

As the face of IAM Worldwide's athletic lifestyle movement, Waters will champion the IAM Amazing Organic Barley Gummies, bringing the brand's wellness message into the routines of athletes and active consumers alike. Designed to deliver natural vitality and convenient daily support, the product speaks to a growing culture in which wellness is no longer an occasional pursuit, but an essential part of how people live, work, train, and perform.

And that shift is bigger than fitness.

Today's luxury is increasingly defined by energy, longevity, balance, and the ability to perform at one's best. From the court to the boardroom, wellness has become part of the modern success equation—and Waters is uniquely positioned to embody that philosophy.

Her partnership with IAM Worldwide ultimately speaks to a broader cultural movement: the idea that prosperity is not measured solely by what we accumulate, but by the quality of life we are able to create.

Together, IAM Worldwide and Waters are advocating a vital message: a truly "wealthy" life is one where wealth is determined by health.

"We are beyond thrilled to welcome Anna Leigh Waters to the IAM Worldwide family," stated IAM Worldwide in an official statement. "Anna Leigh represents the absolute pinnacle of dedication, athletic achievement, and integrity. Her mindset perfectly mirrors our belief that real success is built on a foundation of health and intentional purpose. Having her represent our flagship barley line of products will inspire young athletes to prioritize their physical well-being as they chase their dreams."