Ride-hailing in style




Clear skies at seven in the morning; wet and windy by five in the afternoon. The rainy season does not negotiate with anyone’s calendar, and for the professionals who have moved to motorcycle-taxis to protect their schedule, the distance between leaving and arriving has become a gamble on how they turn up.
As such, ride-hailing app Move It recently launched Ride-Ready, a line of commuter essentials now available exclusively on GrabMart. The range includes a packable rain jacket, a scarf or cap that doubles as a helmet liner and a refresh kit with travel-size alcohol spray, cooling wipes and tissue.
The launch comes at a time when motorcycle-taxis have become indispensable to the daily grind. While Move It recorded a 20-percent growth in monthly users during the first half of the year compared to last year, commuter feedback highlighted lingering hesitations to booking a ride like sudden downpours and scorching heat, along with concerns about shared helmet conditions.
“Filipino commuters have become extraordinarily good at adapting to city life. What they should not have to accept is arriving at a meeting soaked, or starting the afternoon already behind,” says Move It general manager Wayne Jacinto in a statement. “Ride-Ready is a practical answer to that. We want our passengers to step off the ride the same way they left the house.”