The riviera state of mind
Through an evocative blend of sound, scent and style, the campaign showcases a curated, leisurely lifestyle across multiple floors.

RUSTAN’s Makati introduces its Summer 2026 campaign.
PHOTOGRAPH courtesy of Rustan’s Makati

THE ‘Beneath the Riviera Sun’ collection.
PHOTOGRAPH courtesy of Rustan’s Makati
Rustan’s Makati has unveiled its Summer 2026 campaign, “Beneath the Riviera Sun,” transforming its spaces into a sun-drenched Mediterranean escape that merges effortless style with modern luxury. The immersive experience features live performances, curated beauty rituals and fashion presentations showcasing relaxed tailoring and versatile resort wear, inviting guests to experience the charm of coastal living in the heart of the city.
Through an evocative blend of sound, scent and style, the campaign showcases a curated, leisurely lifestyle across multiple floors. From interactive style edits to gelato stations, the initiative transforms the shopping experience into a dynamic, sensorial journey where the warmth of the coast meets urban sophistication.

AUDREY Pastelero and Kidd Dee.
PHOTOGRAPH courtesy of Rustan’s Makati

Janina Dizon, Almay Gaw-See and Candy Dizon.
PHOTOGRAPH courtesy of Rustan’s Makati

INA Arabia, Anton Huang and Malu Francisco.
PHOTOGRAPH courtesy of Rustan’s Makati







