SM platform boosts reach to 137,000 subscribers

SM Investments Corp. is expanding how it communicates with stakeholders, with its digital platform gaining traction as a key channel for updates on business performance and strategy.

The company said its online platform, SM In Focus, has attracted more than 137,000 subscribers and generated over 2.5 million views since its launch in late 2024, signaling growing demand for accessible and timely corporate information.

The initiative reflects a broader shift toward digital engagement, as SM strengthens transparency across its retail, property, and banking businesses. By centralizing updates in one platform, the company aims to provide clearer insights into its operations and long-term value creation.

“SM In Focus enhances our ability to communicate the Group’s activities and outcomes in a more accessible and consistent manner,” said Rico Hizon, host and creator of the platform.

Beyond external communication, the platform also serves as an internal collaboration tool. Employees from different business units contribute content, offering ground-level perspectives that help align messaging across the organization.

“By engaging contributors across the Group, the platform strengthens collaboration and improves how we communicate our strategy and impact,” said Elizabeth Anne “Lizanne” Uychaco, Executive Vice President, Group Diversity Officer of SM Investments, and Executive Producer of SM In Focus.

Since its rollout, the platform has produced more than 440 videos and logged over 14,000 watch hours, pointing to sustained audience engagement.

As SM continues to grow its integrated operations, the company is leaning more on digital tools like SM In Focus to bridge internal insights with public communication, making its business updates more structured, consistent, and easier to access.