SM Hotels and Conventions Corporation (SMHCC) is expanding its footprint in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector with the planned fourth-quarter 2026 opening of three new SMX Trade Halls in Luzon.

Owned and managed by SMHCC, the new venues will rise in Cabanatuan, Nueva Ecija; Santo Tomas, Batangas; and Santa Rosa, Laguna, further strengthening the regional reach of the SMX Convention Center network.

Together, the three trade halls will add more than 13,000 square meters of total leasable exhibition space, significantly boosting SMX’s capacity to host trade fairs, corporate events and large-scale community gatherings across key growth corridors in Luzon.

SMHCC said the facilities are strategically located within expanding commercial hubs to address rising regional demand and to support the decentralization of major events beyond Metro Manila.

The expansion forms part of SMX’s broader portfolio growth, which includes the upcoming SMX Convention Center Seaside Cebu, projected to be the largest convention center in the Philippines, and SMXCITE (Center for International Trade and Exhibitions), envisioned as the country’s largest exhibition and trade hall venue.

“With the addition of these three trade halls, we are not only expanding our geographic reach but also creating more opportunities for businesses and communities to connect,” said SM Hotels and Conventions Corporation Senior Vice President Mr. Walid Wafik. “Our continued investments reflect our confidence in the Philippines’ growing MICE potential and our mission to deliver accessible, high-quality event spaces across the country,” Mr. Wafik added.

The new SMX Trade Halls are designed with flexible layouts and modern infrastructure, and will be seamlessly integrated with adjacent retail and hospitality developments to provide scalable and convenient venues for events of varying sizes.

SMHCC said the expansion underscores its commitment to building a nationwide ecosystem of world-class venues that support economic activity, tourism and industry collaboration.