Million strong: MG hits 1M in Europe
OPEN the Cyberster’s scissor doors and MG shows how far its electric sports car has come in Europe.
Photograph courtesy of MG
MG Motor has reached a milestone that few expected a decade ago. The brand has delivered its one millionth vehicle in Europe. No other Chinese carmaker has done that on the continent so far.
The achievement comes years after SAIC Motor took over the historic British marque and relaunched it in the United Kingdom in 2011. Back then, MG was trying to rebuild its name. Today, it operates in 34 European markets and works with more than 1,300 dealer partners across the region.
A large part of that growth came from electric vehicles. MG says it has delivered 317,000 EVs in Europe. Models like the MG4 EV helped the brand gain attention from buyers who wanted an electric car that felt modern but did not cost a fortune.
BLACK paint and bold lines give the MG Cyberster a modern take on the classic roadster look.
Photograph courtesy of MG
The company recently introduced the 2026 MG4 EV and the new MG4 EV Urban as part of its updated lineup.
Hybrids also played a strong role. In 2025 alone, MG recorded 139,000 deliveries of its Hybrid+ models. Those numbers pushed the brand back into the top 10 in the UK market. Out of the one million vehicles sold in Europe, 386,000 were delivered in the UK.
MG has not limited itself to practical family cars. It also brought back some excitement with the Cyberster, an all-electric roadster with bold styling. The model was developed at MG’s London design studio and took part in the brand’s 100th anniversary celebration at the Goodwood Festival of Speed.
MG still carries memories of classic British sports cars. Guy Pigounakis, commercial director of MG Motor UK, said the affection for the brand remains strong. He said the company continues to balance its heritage with a modern lineup focused on hybrid and electric vehicles.
FROM the rear angle, the MG HS Hybrid carries clean lines that helped drive strong sales across Europe.
Photograph courtesy of MG
MG’s return to Europe did not happen overnight. It took steady product launches and prices that appealed to buyers who wanted new technology without stretching their budgets. The brand expanded its dealer network market by market and leaned on the recognition of the MG badge, especially in the UK.
The company plans to make several announcements in the first half of 2026, covering new technology and design for Europe. Details are still limited, but MG has made it clear that it plans to grow further in the region.
Reaching one million units does not guarantee future success. Europe remains one of the toughest markets in the world. Still, the figure shows how far MG has come since its relaunch. From a brand working to regain attention, it now stands as a serious competitor across the continent.