The Hamptons rental market is experiencing an unusually early surge as Wall Street bonus season boosts demand for summer homes, local real estate agents report.

Despite winter snowfall still affecting the region, activity for summer rentals and sales has increased, with home prices reaching a record P2.34 million by the end of 2025, up 34 percent from the previous year. The spike in demand is largely attributed to high-income renters locking in properties early amid limited availability.

February and early March are traditionally the period for serious bookings, but agents say the pace this year is unprecedented. Returning renters who skipped the Hamptons in previous summers, along with higher-budget clients, are securing homes immediately rather than shopping around.

Record-high prices have contributed to tighter inventory, as some homeowners are opting not to rent their properties while values remain elevated. Renovated homes with pools and well-maintained interiors are securing the highest interest, surpassing the importance of property size.

Rental costs vary widely depending on location and property type. Entry-level summer rentals typically range from P35,000 to P60,000. Midtier 3-4 bedroom homes command P65,000 to P120,000, while prime village or ocean-adjacent homes fetch between P150,000 and P350,000. Ultraluxury oceanfront estates are priced from P500,000 to over P1 million.

Neighborhood preferences differ: Sag Harbor attracts a younger creative and finance mix, East Hampton Village hosts high-net-worth traditional summerers, Southampton Village caters to families, Bridgehampton and Sagaponack appeal to hedge fund and finance wealth seeking privacy, Montauk draws surfers and nightlife enthusiasts, and Shelter Island remains favored by families and professionals seeking a quieter experience.

The early surge reflects the influence of Wall Street year-end bonuses. Data from Prospect Rock Partners indicates that overall investment banking bonuses rose one to two percent compared with last year, with vice presidents among the primary beneficiaries. Many recipients are using the payouts to secure summer rentals in the Hamptons.

Most rentals in the area are arranged through real estate professionals rather than public platforms, making early engagement with agents essential for prospective renters.