SM Cyberzone is encouraging Filipinos to start the Year of the Fire Horse with a “digital reset” aimed at decluttering devices, streamlining notifications, and upgrading everyday tech setups.

The campaign, called Fire Horse Reset, offers practical tips for organizing photos, videos, downloads, and chat media across platforms like Google Photos and iCloud Photos. Cyberzone also recommends deleting unnecessary files to make device upgrades, such as moving to the iPhone 17, faster and smoother.

“Start with the three biggest clutter factories: photos + videos, downloads, and chat media. One quick pass in your camera roll, Google Photos, and iCloud Photos, as well as a ‘Delete Downloads’ sweep can instantly make your devices feel lighter. If you’re due for an upgrade soon, a clean library also makes transferring files to a newer daily driver like iPhone 17 way smoother,” the campaign statement said.

“Keep alerts for people, money, and deadlines. Mute the rest. This might sound tiny, but it’s the easiest fast & focused hack because it reduces decision fatigue before you even open any app. This kind of setup shines on newer phones built for heavy daily use and smoother scrolling, like REDMI Note 15 Pro+ 5G or HONOR X9d 5G,” it added.

The campaign also encourages using home automation and noise-cancelling audio to maintain focus. “Automate the basics: lights off at bedtime and camera alerts only when you’re away. Samsung SmartThings is built exactly for this kind of simple routine-building across compatible devices, so your home runs quietly in the background while you work towards your loud, ambitious 2026 goals,” the statement said.

“Momentum dies when you are surrounded by noise. Noise-cancelling audio is a legit focus tool, whether you’re editing, gaming, or just surviving city life. Sony’s flagship ANC line is still the benchmark here (with the WH-1000XM6 already out, and the WF-1000XM6 launching on February 12, 2026) and pairing that with a short daily focus timer app should be your go-to fast & focused routine,” it added.

“A smarter start to this Fire Horse season is not about buying more. It is about using what you have better and upgrading only where it truly helps. Happy Chinese New Year from Cyberzone! Gong Xi Fa Cai!” the statement concluded.

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