Armani Beauty opens first Quezon City store

Armani Beauty, the beauty brand of Italian fashion empire Giorgio Armani, has recently opened its first ever Quezon City store inside LOOK At Me in SM North Edsa, Quezon City.

Following stand-alone boutiques in the south of the Metro, in SM Aura and SM Mall of Asia, Armani Beauty is set to serve beauty junkies in the north through its first in-store branch in LOOK At Me.

Bearing Armani’s signature black and red colors and iconic GA logo, Armani Beauty in LOOK At Me, SM North Edsa carries the brand’s cult favorites, including Power Fabric Pro foundation, one of the brand’s new skin-perfecting products that also includes foundation balm and concealer in the range. The brand describes the Power Fabric Pro foundation as a “long-wear matte foundation.”

Apart from Power Fabric Pro, Luminous Silk Foundation is another of the brand’s hero products worn by Hollywood stars Gemma Chan, Rosie Huntington-Whiteley and Cate Blanchett.

After testing the products, among those that this writer could recommend are Eye Tint Liquid Eyeshadow in metallic shades as these deliver a high color payout in just one swipe — a very sophisticated result true to the Armani DNA. The brand describes the Eye Tint Liquid Eyeshadow as a long-wearing liquid shadow in vibrant shimmer, metallic, matte and sheer shades for easy every day or dramatic looks. 

Also of note is Prisma Glass, a line of lip glosses in different shades — from clear to oranges, pinks, reds and nudes — that provide mirror-shine, hydrating and oil-infused gloss. These lip glosses are buildable, smudge-proof and transfer-proof. The different shades can be placed on top of each other to create a new hue.

Prices at Armani Beauty range from P2,050 for the Eye Tint Liquid Eyeshadow to P4,400 for the foundations.