Samsung Electronics explored how trust, security, and privacy are shaping the future of artificial intelligence during a panel discussion at CES 2026 in Las Vegas.

The discussion, titled “In Tech We Trust? Rethinking Security & Privacy in the AI Age,” was held at The Wynn as part of Samsung’s Tech Forum series. It brought together global experts in technology, research, and ethics to examine how trust has become a critical factor in how people adopt and engage with AI as it becomes more deeply integrated into everyday life.

Panelists included Allie K. Miller, chief executive officer of Open Machine; Amy Webb, CEO of the Future Today Strategy Group; Zack Kass, global AI advisor at ZKAI Advisory and former head of go-to-market at OpenAI; and Shin Baik, group head of the AI Platform Center at Samsung Electronics.

The panel emphasized that trust in AI must be built through transparency, predictability, and user control, rather than promises. Samsung shared its “trust-by-design” approach, highlighting AI systems that allow users to understand how intelligence operates across devices and how their data is handled.

“When it comes to AI, users are looking for transparency and control,” Miller said. “They want to be leaders in their own personalized experiences — to understand whether an AI model is running locally or in the cloud, to know their data is secure and to clearly see what is powered by AI and what is not.”

Samsung also highlighted the role of on-device AI in keeping personal data local whenever possible, while selectively using cloud-based intelligence when scale or speed is required.

Security was another major focus of the discussion, particularly as AI becomes distributed across smartphones, televisions, and home appliances. Samsung cited its Knox security platform, which protects devices from the chipset level, and Knox Matrix, a cross-device security framework that allows products to authenticate and protect one another.

“Trust in AI starts with security that’s proven, not promised,” Baik said. “For more than a decade, Samsung Knox has provided a deeply embedded security platform designed to protect sensitive data at every layer.”

The panel also discussed the role of industry collaboration in strengthening trust. Samsung pointed to partnerships with companies such as Google and Microsoft to support shared security research and ecosystem-wide protection.

Kass noted that while misinformation and misuse remain concerns, “For every risk, there is also a countermeasure and technology itself will play a critical role in mitigating AI’s downsides.”

Webb, meanwhile, said consumer behavior is driven more by convenience than trust alone. “I don't think they're making decisions based on trust alone,” she said. “People aren't paying for trust. They don't buy things because of trust. They buy things because of convenience.”

The panel concluded that as AI becomes less visible, long-term trust will depend on systems that prioritize security, transparency, and meaningful user choice from the outset.