Blast from the past

Y2K style roars into the present with the launch of Samsung Electronics’ Y2K 4eva collection of mobile accessories.

A nod to trends in the 2000s, the collection features bold, playful and nostalgic accessories exclusively designed for the Galaxy Z Flip6 and Galaxy Buds 3 series, including special designs in collaboration with Paul Frank and Milo.

Y2K era pop culture has been making a resurgence in recent years as Millennials and Gen Zs feel particularly nostalgic for media in the 2000s.

Millennials and Gen Zs are adding their own twist by infusing 21st-century kitsch and digital retrofuturism into their day to day, such as thrifting and the use of film filter effects for digital photography, which have become a trend among this demographic.

The launch of Y2K 4eva is also a time capsule that reminds of the simple and fun years of our youth, when our love affair with technology was still new, at the dawn of the early Internet heralded by the buzz of dial-up connections.

The collection will feature Samsung original Y2K 4eva designs that are bold, playful and nostalgic, sporting disco motifs and a back-to-school vibe many will love.

Samsung has also collaborated with MILO to create a uniquely designed phone case reminiscent of a recess favorite and a generational household staple that many have.

For many, the love for Milo often begins at childhood — the iconic cocoa malt beverage for a school morning breakfast, or an energizing pick-me-up during sports days and recess.