
TWICE partners with Victoria's Secret for its Valentine’s Day campaign that celebrates love, confidence, and playful style.
Photo courtesy of Hypebae

Naeyon of TWICE
Photo courtesy of Victoria Secret Pink official Instagram.

Jihyo of TWICE
Photo courtesy of Victoria Secret Pink official Instagram.

Momo of TWICE
Photo courtesy of Victoria Secret Pink official Instagram.

Tzuyu of TWICE
Photo courtesy of Victoria Secret Pink official Instagram.

K-Pop group TWICE
Photo courtesy of Victoria Secret Pink official Instagram.
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Valentine’s Day is fast approaching, and this year, Victoria’s Secret PINK is turning up the charm with its new “Wink” collection, featuring K-pop superstars TWICE. From romantic gestures to self-love, the line offers playful yet functional pieces, including the Wink Plunge Bra, perfect for both Valentine’s Day and everyday wear.
The past year was a landmark for TWICE—they made history as the first K-pop girl group to headline Lollapalooza, contributed to the soundtrack of KPop Demon Hunters, released their 10th anniversary album, and performed at the Victoria’s Secret Fashion Show.
Now, the group kicks off 2026 by lending their style and energy to this fun campaign.
Tzuyu, Momo, Jihyo, and Nayeon shared on Hypebae reflections on their runway debut, the PINK collaboration, and how they embrace confidence and love in all forms.
Momo said, “Walking for Victoria’s Secret was both exciting and inspiring. It’s a brand I’ve admired for years.”
Jihyo added, “Our main focus was stamina—we wanted to give every moment our all.”
Nayeon reflected on the experience, saying, “Each look was made just for us, and it felt authentic. Performing with the PINK models was unforgettable.”
Tzuyu noted, “Their energy was contagious, and seeing fans embrace our outfits made the experience even more special.”
Momo called the shoot “stepping into the Victoria’s Secret world,” while Jihyo described it as “a series of surprises and an honor from start to finish.”
The members loved the Valentine’s Day-themed designs, with Momo saying, “They were cute, comfortable, and instantly put me in the mood for the season.” Jihyo added, “It allowed me to show a playful side of myself in a way that felt natural.”
TWICE shared their views on confidence: Nayeon believes it comes from self-acceptance, while Momo finds it in preparation and presentation. Jihyo values self-trust, and Tzuyu emphasizes the power of the right fit. The members also agree that their confidence is strengthened by being part of TWICE, supporting one another both on and off stage.
For Nayeon, Valentine’s Day is “all about chocolate,” while Momo dreams of baking desserts for loved ones. Tzuyu imagines a special concert outing with someone close.
Looking ahead, the group expressed interest in collaborating with Sabrina Carpenter, SZA, Taylor Swift, and EXO’s Kai. Jihyo hinted at major tours in 2026, calling it their biggest yet, while Tzuyu promised fans a chance to see new sides of them throughout the year.
With TWICE and Victoria’s Secret PINK teaming up, the season of love is shaping up to be stylish, fun, and full of confidence.

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