It’s finally sticker season!

Starbucks Philippines rings in the holidays with the return of its much-loved Starbucks Traditions Collection, marking 23 years of bringing warmth, connection and creativity to the Filipino Christmas season.

“For 23 years, Starbucks Traditions has been both a collectible piece and a shared experience between our partners (baristas) and our customers within the warmth of our stores,” said Jamie Silva, senior manager for Marketing and Digital Customer Experience, Starbucks Philippines. “This season, we invite everyone to rediscover the joy in their own cherished holiday rituals.”

Collect one e-sticker for every purchase of a Tall, Grande, or Venti handcrafted beverage via the Starbucks® PH App or QR Promo Card. Customers can redeem their choice of an exclusive collectible after completing 18 stickers.

The 2026 holiday set includes:

Siren planner with carrier — Designed in elegant charcoal and onyx, this daily planner comes with a matching leather carrier and pen.

Onyx 15oz stainless steel tumbler — A polished, insulated tumbler that keeps drinks hot or cold for hours. Its deep metallic sheen adds a refined touch to your daily routine.

Charcoal 24oz cold cup — Sleek and durable, this acrylic cold cup with an iridescent finish and black straw is your perfect companion for refreshing iced beverages.

Sandstone 12oz mug with pouch — In calming earthy tones, this ceramic mug and matching pouch encourage you to slow down and savor every sip.

Sticker collection begins 2 November at all Starbucks stores nationwide.

‘Ligaya’ sets the tone

Capturing the spirit of nostalgia and togetherness, this year’s Starbucks Traditions video features “Ligaya” by the legendary Filipino band Eraserheads. 

The familiar melody, paired with scenes of real Starbucks partners behind the counter, highlights the brand’s enduring message of community and heartfelt service.

“Filipino holidays are steeped in nostalgia, and ‘Ligaya’ perfectly reflects that emotion,” Silva added. “By weaving this iconic song into our campaign, we honor our partners and the genuine joy they bring to every cup we serve.”

Meanwhile, Starbucks has a new, limited-edition cup for the holiday season. It’s shaped like a bear and wears a green Starbucks beanie. It’s totally adorable—and it’s driving customers to the brink. ⁠ The $29.95 “Bearista” glass cup rolled out at Starbucks and shoppers say they got up at the crack of dawn to wait outside their local branches of the coffee chain, only to find they were too late.