Alden Richards comes home to CDO
Text size
CDO Home-Style Corned Beef brings families closer through meals that feel familiar and comforting. Its latest campaign welcomes award-winning celebrity and Asia’s Multimedia Star Alden Richards as the newest brand endorser, joined by his father, Richard Faulkerson.
Known for his sincerity and strong family values, Alden embodies the warmth and heart that define every Filipino home. He believes that true comfort comes from moments shared with loved ones, whether it’s a quiet breakfast before work, a simple meal after a long day, or laughter shared around the table.
Together, Alden and his father show how every shared meal strengthens family bonds and reminds everyone that the taste of home is best felt around the table.
When asked about his partnership with CDO Home-Style Corned Beef, Alden shared his thoughts:
“Home has always been my comfort zone, the place where I feel safest and happiest with my family. That’s why being part of CDO feels special to me. Mas may meaning siya, lalo na kasi, I get to share this with my dad. It brings back so many memories, just like the taste of CDO Home-Style Corned Beef. It really reminds me that nothing beats the taste of home, especially when you’re with the people you love.”
His father, Richard Faulkerson, shares the same sentiment.
“I’m proud to be part of this campaign with Alden. Bilang ama, tumatatak talaga ‘yung mga simpleng moments tulad ng sabay-sabay kaming kumakain. Kahit busy, we make time to share a meal and magkwentuhan.”
CDO Vice President for Marketing Bernice Ilacad-Jalgalado expressed her excitement about having Alden join the CDO family.
"Choosing Alden as the new face of CDO Home-Style Corned Beef was a natural decision. Nakita namin sa kanilang mag-ama ‘yung genuine warmth at family connection that reflects what our brand stands for. Maraming pamilya ang makaka-relate sa closeness nila. Through their story, we hope more families feel and taste that same Juicy-Sarap and Beefy-Linamnam comfort that reminds us of home."
Alden Richards and Richard Faulkerson with CDO representatives (L-R): Mabel dela Cruz (AVP, Marketing), Janna Ong-Santos (Marketing Manager), Jason D. Ong (Vice President, Emerging Businesses), and Bernice Ilacad-Jalgalado (Vice President, Marketing).
This campaign reminds every Filipino that connection doesn’t always need grand gestures. Sometimes, love looks like a plate of food served with a smile.
Beyond the heartwarming moments, CDO Home-Style Corned Beef makes cooking simple. It brings the familiar taste of home to your table with its juicy-sarap and beefy-linamnam flavor.
Families can enjoy CDO Home-Style Corned Beef any time of day by frying it for breakfast, mixing it into quick recipes, or turning it into a family favorite dish. Mealtime becomes satisfying, stress-free, and full of the flavors that make eating at home more special.
With Alden Richards representing CDO Home-Style Corned Beef, the brand strengthens its promise of serving familiar flavors that go beyond the plate. It's about moments that bring people closer—stories shared over food and memories filled with comfort and care.
Together, Alden and CDO Home-Style Corned Beef celebrate what it means to come home: the laughter that fills the room, and the warmth that only good food can bring. Because in every serving, there’s always a little piece of home waiting to be shared.
Watch the full commercial on the CDO YouTube channel. To learn more about CDO Home-Style Corned Beef and its latest campaign, follow CDO Foodsphere on Facebook, TikTok, and Instagram, or visit the CDO website.
