With the opening on 17 October of SM Store in La Union, the signature SM shopping experience, filled with style, convenience and everyday excitement, comes closer to the north.

At SM Store La Union, shoppers can find everything they need and more — from fashion and beauty to home essentials, gadgets, toys and travel must-haves. The store carries a wide lineup of well-loved local and international brands, including a Coffee Bean & Tea Leaf outlet.

Beyond retail, SM Store enhances the shopping experience through its unique offerings such as SM Green Finds, a curated selection of eco-friendly and sustainable products; the Personal Shopper service for a more convenient, curated way to shop; and the SM Gift Registry, which helps customers celebrate life’s milestones with ease.

More than just a retail destination, SM Store is a place where shopping becomes an experience, where every visit offers discovery, delight and value. With its wide range of products and services, SM Store caters to every lifestyle and occasion, making it the ultimate one-stop shop for families across generations.

Opening week was made even more exciting with exclusive promos and rewards. Through the SMAC Grand Opening Blowout, shoppers earned up to 30 SMAC Points when they downloaded the SMAC&Shop App. SMAC members enjoyed 10 percent off plus an extra 100 SMAC Points, while those who paid using their SMAC Points received up to 200 points rebate. New SMAC members also received a free Jelly Bag upon registration.

Customers also scored exclusive treats such as a 16-inch suitcase for only P599 with a minimum P3,000 single-receipt spend, a Jisulife Pro 1 hand fan for only P1,299 with a P1,000 spend, and a folding wagon at P1,499 for a P2,000 purchase.

Special credit card promotions added to the thrill, with BDO, Metrobank, RCBC and Chinabank cardholders enjoying exclusive discounts.

SM Store La Union brings a new wave of shopping joy and everyday convenience to the North. Because whatever you need, or want, you’ve got it at SM Store.