‘Gigil’ over Giglio

Wrapped in GG canvas and embellished with the House's recognizable Web, the Giglio tote, which was unveiled at Gucci's Cruise 2026 show in Florence, is more than simply a bag — it's a love letter to Italian heritage.

It is the type of item that effortlessly moves from press junkets to airport lounges because it was designed with both form and function in mind. Its spacious profile includes a removable pouch.

But make no mistake, that this is more than a simple homage to tradition. Giglio is the most recent example of Gucci's ability to reinvent itself.

Celebrity-approved

The Giglio has become the go-to item for fashion's favorite muses, whether they are in the brightness of New York or the drizzle of London.

First up, the GG monogrammed tote was recently seen slung over the shoulder of Sienna Miller, the queen of boho-chic. How did she look? A cropped trench, red clogs, and flared jeans are evidence that an ensemble can remain understated when the accessories are this strong.

Then Dakota Johnson arrives and applies her trademark off-duty shine to the bag. Because of the Giglio's understated luxury appeal, she can go from wearing a silk skirt and pointelle blouse with a floppy cap one day to turning leggings and a sweatshirt into a moment fit for the paparazzi the next.

TikTok’s new obsession

The Giglio is receiving support from more than just A-list celebrities.

The bag is having a huge moment on TikTok: The ideal desk-to-dinner makeover, according to workwear aficionados.

Its spacious interior is a favorite among jetsetters for airport style.

Momfluencers adore it as a chic carry-all for errand days.