From gadgets to games and everything in between, SM Supermalls is turning up the energy this August with its much-awaited SM Tech Fair. Running from 1 to 31 August, the nationwide event brings the latest in tech and pop culture to mallgoers in a way that’s hands-on, immersive, and full of surprises.

“Tech is everywhere. It’s in the way we create, work, and play, adding a little more excitement to the things we love,” SM said in its campaign. “From smart gadgets that simplify your daily grind to pop culture experiences that bring communities together, tech isn’t just about the future–it’s about making life more fun, connected, and more YOU!”

Unlike the usual shopping experience, this year’s Tech Fair invites everyone to dive into interactive exhibits where they can try gadgets before buying. From voice-activated smart devices to fitness tech that acts like a personal trainer, the mall transforms into a playground of innovation. Mixed reality scavenger hunts, larger-than-life tech displays, and digital walls that respond to motion make every visit an adventure.

At the heart of the celebration is Cyberzone, SM’s trusted hub for all things tech. In time for SM Supermalls’ 40th anniversary, Cyberzone is offering limited-edition gadget deals and exclusive launches from major brands. Big discounts of up to 50 percent are up for grabs during The Great Gadget Sale, available both in-store and through the SM Malls Online app. Flexible payment options and special rebates from partner fintech brands make upgrading even more rewarding.

Beyond tech, SM is also spotlighting the communities who breathe life into innovation. Enter Pop Central, a dedicated space in select malls where cosplay, gaming, illustration, and collectibles collide. With tournaments, artist showcases, and hobbyist meetups, Pop Central becomes a vibrant hub for fans and creators.

Whether you are a tech enthusiast, gamer, pop culture fan, or just curious about what’s new, SM Supermalls is inviting everyone to “explore it, experience it, live it.” The SM Tech Fair is more than just a shopping event, it is a celebration of how tech connects, empowers, and entertains.