Enchanted Kingdom is pulling out all the stops this July as it celebrates the 30th birthday of its beloved mascot, Eldar the Wizard, with a month-long series of magical festivities culminating in a grand celebration on July 26.

Now in its third decade as the country’s first and only world-class theme park, Enchanted Kingdom launched a special campaign titled The Enchanted Story of Eldar the Wizard, paying tribute to its most iconic homegrown character through themed shows, interactive activities, and whimsical surprises across the park.

Kicking off the celebration on 12 July, Eldar’s friends Morgom, Cromatia, and Snaptooth joined the fun by hiding invitation cards in Spaceport and Jungle Outpost zones. Guests who discovered the "missing birthday invitations" were treated to mini games and enchanting giveaways.

The magic continues on 19 July with The Search for Eldar’s Birthday Hats, where visitors can help Ogg the Guard locate the missing party hats scattered across Victoria Park, Portabello, and Brooklyn Place.

Adding heart to the celebration is The Birthday Giver, happening on 19 and 20 July. Guests are encouraged to donate toys, clothes, books, school supplies, and other non-perishable items to benefit children in need. Donations can be dropped off at the Magical Drop Box located at the Midway Boardwalk.

The month-long celebration will peak with Eldar’s Mega Birthday Bash on 26 July at the Spaceport Grounds. The grand event promises a full day of magic, education, games, and art, with selected beneficiaries of The Birthday Giver also invited to join the festivities.

Eldar the Wizard has been the face of Enchanted Kingdom since it opened in 1995. Beyond his trademark spells and colorful robes, he represents the park’s core values of love of God, respect, loyalty, integrity, and innovativeness.

For event updates and more information, visit www.enchantedkingdom.ph or follow @enchantedkingdom.ph on Facebook and TikTok, and @ek_philippines on Instagram.