Up, up, and BYD!

BYD Philippine Country Head, Adam Hu, and BYD Cars Philippines Managing Director, Bob Palanca, with event host Kevin Lapena and TV News anchor, Danie Laurel.

Published on:

29 Jun 2025, 07:54

BYD is joining forces with Superman, well, the movie, at least.

As part of a new partnership with Warner Bros. Philippines, BYD Cars Philippines has been named the official mobility partner of the latest Superman film. The announcement was made during the Superman World Tour’s Philippine stop, which took over the SM Mall of Asia Music Hall on June 19, 2025, for a fan-packed event featuring cast members, the director, and the film’s producer.

DC Studios Co-founder and Producer, Peter Safran steps out of the BYD Tang at the Superman Fan Event in SM Mall of Asia

The partnership kicked off on June 19, 2025, with a sneak peek of the BYD Sealion 5 DM-i, showcased with Superman-themed decals, at the Philippine fan event prior to its Philippine launch. Superman fans and distinguished guests were among the very first in the country to witness the newest sub-compact SUV offering from BYD up close.

Seven additional BYD electric vehicles, including the BYD Tang seven-seater SUV, the eMAX 7 seven-seater MPV, and the Seal sedan, transported Warner Bros. executives and crew throughout the Philippine tour.

THE new Lois Lane, Rachel Brosnahan greets fans at the Superman Fan event at the SM Mall of Asia. BYD Cars Philippines was their official mobility partner in the country.

“This is an exciting partnership that introduces two game changers - a new Superman and the all-new BYD Sealion 5 DM-i,” said Bob Palanca, Managing Director of BYD Cars Philippines. “BYD’s collaboration with Superman celebrates the Super DM-i Technology’s extraordinary performance and innovation, while inspiring hope—values that align perfectly with BYD as a global pioneer in automotive innovation and sustainable mobility,” shared Palanca.

SUPERMAN, David Corenswet, Lois Lane, Rachel Brosnahan, DC Studios Co-Founder, Peter Safran, and DC Studios Co-founder and Superman Director, James Gun,n at the Superman Fan Event with BYD as the official mobility partner in the Philippines

BYD Executives led by BYD Cars Philippines Managing Director, Bob Palanca, and BYD Philippines Country Head, Adam Hu, with DC Studios and Superman Director, James Gunn

“We are honored to be the official partner of the Superman movie here in the Philippines. At BYD, we believe that true strength isn’t just about power, it’s about using it to protect, uplift, and inspire,” said Adam Hu, Country Head of BYD Philippines.“Just like Superman, BYD is all about pushing boundaries and making a difference. As the Global No. 1 New Energy Vehicle brand, we’re using our strength in innovation to help protect the planet and drive a better, greener future for everyone,” added Hu.

THE BYD Sealion 5 DM-i is unveiled with Superman-inspired decals during the Superman fan event at SM Mall of Asia

BYD rolls out its Superman-themed Sealion 5 DM-i ahead of the movie’s release at SM North EDSA.

More Superman-themed promotions in the coming months will celebrate the partnership, starting with the BYD Sealion 5 DM-i Superman display on the second floor of SM North EDSA The Block from July 3 to 9, 2025, coinciding with the BYD Tech Tour, which will be present there from July 4 to 6, 2025.

For more information about BYD Cars Philippines’ groundbreaking New Energy Vehicle lineup, visit www.bydcarsphilippines.com.

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