Hospitality summit brings together leaders, experts

Now in its third year, the Hotel Sales and Marketing Association (HSMA) is hosting its much-anticipated Sales and Marketing Summit, a premier industry event that brings together the country’s top hospitality leaders and experts to address the evolving landscape of marketing and how it applies to current realities in the hospitality industry.

Slated for 19 June at The Grand Ballroom of the City of Dreams Manila, the HSMA Summit is the flagship learning and networking event for hospitality professionals in the country. This year’s theme, “Leading the Shift: Redefining Hospitality Sales and Marketing for the Next Generation,” highlights the industry’s need to embrace innovation, sharpen commercial strategies, and build future-ready teams amid the rapidly changing tourism landscape.

“The HSMA Summit is where industry leaders and rising stars come together to shape the future of Philippine tourism. The next generation of sales and marketing professionals must attend not just to learn, but to lead. This summit gives them the tools, insights, and inspiration they need to thrive in a rapidly changing world,” Loleth So, HSMA president and Group Commercial Director of Megaworld Hotels & Resorts, said.

Building on the success of last year’s summit themed “Hospitality Unleashed: Breaking Boundaries and Creating Connections,” which featured industry leaders from major hotel chains, airlines, and online booking platforms, this year’s event aims to further elevate industry discourse and provide actionable strategies for hospitality professionals.

The event will welcome esteemed speakers, including Dr. Enrico Basilio, associate professor and director of CPED at the University of the Philippines; and executives from leading hospitality groups, online travel agencies, and technology providers.

The HSMA Summit is one of three major initiatives spearheaded by the association this year, alongside the eagerly awaited September Online Sale, a nationwide travel fair with participation from hotels and resorts across the Philippines and the annual Virtus Awards, which recognizes excellence in hotel sales and marketing.

Registration fee for HSMA Members is P3,800; for non-members, P4,800. Contact Riza Pangan through viber +63 917 804-1274. Reach out to the Hotel Sales and Marketing Association through their official Facebook page @HSMAPH and Instagram account @HSMAPhilippines.