SM City Laoag debuts with bold new look, celebrates Ilocano culture

SM Supermalls unveils a new era of architecture in Northern Luzon with the opening of SM City Laoag on 30 May.

This stunning new landmark redefines the malling experience with its flowing curved ceilings, an elegant grand staircase at the atrium, and a garlic-inspired chandelier that pays homage to Ilocos Norte’s cultural heritage. The architectural brilliance seamlessly blends modern innovation with local pride, setting a new benchmark for mall design in the region.

SM City Laoag is SM's 88th mall. Originally set for launch in 2024 with a project cost of P2.4 billion, the opening was moved to 2025.

Curves above

Organic curves and gentle light celebrate Ilocos Norte’s landscapes and natural inspiration in every corner of SM City Laoag.

Good food, better vibes

The Dap-Ayan Park-inspired foodcourt, where lush greenery, locally inspired touches, and Ilocano warmth come together for a delicious dining experience.

Lights, camera, and a whole lot of Ilocano pride

SM Cinema Laoag brings blockbuster entertainment and luxury Directors Clubs to Ilocos Norte for the first time

Garlic glow

Organic elegance in bloom! These chandeliers are inspired by Ilocos Norte’s famed garlic, symbolizing both local flavor and global design. A beautiful nod to the region’s rich tradition.

SM City Laoag introduces a fresh take on mall design in Northern Luzon, where light and air meet heritage. Its atrium blends soft lines, local textures, and modern innovation, creating a space where culture and modern retail therapy come together to invite the community to gather and celebrate.