THE daughter of OPM icons Dingdong Avanzado and Jessa Zaragoza, Jayda carries their legacy of talent and passion while carving out a path that is uniquely her own.
Photo courtesy of Viva Artists Agency.
VIVA Big Boss Bic del Rosario with Jayda, who joins Viva not just as the heir to a musical legacy but as a star ready to build one of her own in a homecoming to what she was born to do.
Photo courtesy of Viva Artists Agency.
Jayda is stepping into the spotlight with renewed purpose, fresh vision, and a powerhouse team behind her. As she officially joins the Viva family, the young singer-actress marks a major turning point in her blossoming career by entering into a publishing and recording agreement with Viva Records and Universal Music Group (UMG) Philippines.
Alongside this, she signs a co-management contract with Viva Artists Agency (VAA), opening exciting opportunities in film, television, and brand partnerships.
For Jayda, this is more than a career move. It is a homecoming to what she was born to do.
Talent, as they say, runs in her DNA. The only daughter of OPM icons Dingdong Avanzado and Jessa Zaragoza, Jayda inherited not only a love for the stage but also the work ethic and artistry that have made her parents household names. Still, Jayda is paving a path that is uniquely her own.
Since her debut in 2017, Jayda has continued to evolve. Her 2018 debut EP In My Room introduced a thoughtful, introspective sound rarely seen in artists her age. She soon became a fixture on ASAP, gained mainstream recognition, and eventually headlined her own digital solo concert Jayda in Concert, proving her mettle as a live performer.
Jayda’s musical journey has been marked by steady growth and creative courage. In recent years, she has released songs that reflect authenticity and emotional maturity. Her track “No Way But Up” became the official soundtrack of Teen Clash, a digital series where she also made her acting debut. The show gave her a new platform to explore storytelling through performance.
Another standout in her discography is “Right Lover, Wrong Time,” co-written with her father. The collaboration pays tribute to her musical roots while also showcasing her ability to blend contemporary narratives with timeless emotion.
Her talent has not gone unnoticed. In 2019, she was named Best Female Recording Artist at the 32nd Awit Awards. In 2022, she earned the title of Female Pop Artist of the Year at the PMPC Star Awards for her heartfelt ballad “Sana Tayo Na.”
Now supported by one of the country’s top entertainment companies, Jayda is poised to reach even greater heights. Under VAA, she will explore acting projects and commercial ventures that complement her music career and support her growth as a multifaceted artist.
Viva Records, in partnership with UMG Philippines, will continue to hone her musical talents while giving her the creative freedom to craft songs that speak to her generation.
With grace, grit, and an expanding body of work, Jayda stands at the threshold of a new chapter. This next phase promises not just longevity but a level of artistry that crosses genres and platforms.
As she joins Viva, Jayda Avanzado confirms her place in the industry not only as the heir to a musical legacy but also as a star who is ready to build one of her own.
