The stage is set for the biggest celebration of Original Pilipino Music this year. On 5 July 2025, Puregold’s OPM Con 2025 will take over the Philippine Arena, bringing together a powerhouse of local artists in a one-of-a-kind concert experience that fuses music, community, and affordability.

Headlining the much-anticipated event are SB19 and BINI — two of the country’s biggest pop acts making waves internationally. They’ll be joined by rap icons Flow G and Skusta Clee, as well as rising favorites KAIA, G22, and SunKissed Lola.

What sets this concert apart is its unique ticketing system. Fans won’t need to line up at box offices or rush online. Instead, tickets can be redeemed through everyday grocery shopping. Starting 30 May, over 50 Puregold branches across the country will let customers use their Aling Puring or Perks card receipts to claim tickets based on tiered purchase requirements, from General Admission to VIP Standing with Sound Check access.

According to Ivy Hayagan-Piedad, senior marketing manager, the goal is to make world-class music experiences accessible to all. “This is because a panalo concert means two things: a world-class show our shoppers can enjoy without breaking the bank, and a chance for our artists to give their all for the fans they love.”

Ticket redemption will run from 9 to 22 June via Ticketnet Online, with a maximum of two Patron tickets or four tickets for other sections per cardholder. EastWest Bank cardholders also get a head start with exclusive pre-selling access on 28 May.

For Filipino music lovers, this July’s event is shaping up to be the biggest and most inclusive OPM gathering yet.