Kicking into high gear, Shopwise returns to the track with the second Shopwise Bike Fest this Sunday at Vermosa, Cavite.

This year’s fun ride builds on the success of its 2024 debut. With over 2,800 participants expected to join this year, the event clearly reflects a growing movement among Filipino families to embrace more fitness-centered, wholesome outdoor activities.

Beyond being just a recreational event, the Bike Fest has evolved into a celebration of wellness, family bonding and community connection — values that have become increasingly vital in today’s screen-saturated environment.

As more children and young people spend significant time on gadgets and digital devices, parents are actively seeking healthier, more engaging alternatives that promote physical activity and real-world interaction.

The Shopwise Bike Fest answers that call by offering a fun, inclusive and accessible way for families to unplug, move together and rediscover the joys of outdoor play.

Organized by Sunrise Events Philippines and powered by Shopwise, the bike fest offers inclusive ride categories for all ages, from toddlers to adults. New this year is a push bike category for children aged 2–7, allowing even the youngest riders to join the excitement.

This addition supports Shopwise’s advocacy of keeping kids active and engaged in real-world activities rather than digital screens.

The event is designed to be more than just a ride — it’s a celebration of wellness, togetherness and sustainable living. By promoting cycling as a fun, accessible alternative to sedentary habits, Shopwise continues its mission to make wellness affordable, inclusive and part of everyday family life.

Families can choose from a variety of rides including 30-minute solo ride (ages 6–15), 30-minute family ride (Child + Adult) and tricycle rides (100m or 500m) for ages 2–5.

For adults and more seasoned cyclists, options include 30-kilometer, 45-km and 60-km individual rides and 30-km & 45-km group rides (4+1 format).

To ensure a safe and smooth experience, road closures and full race support will be in place. Approved bikes include road, mountain, gravel, BMX and foldables.