IMUS, Cavite — Landers Superstore, the country’s fastest-growing membership shopping chain, officially opened its 15th branch — and its first in Cavite — on 23 April, marking a significant milestone in its nationwide expansion.

The new outlet, located in the Ayala Vermosa Estate in Imus, spans 12,900 square meters, making it the largest Landers store to date. The opening attracted members of the media, digital content creators, and special guests, who were given a first look at the spacious store and its wide array of local and international products.

In his opening remarks, Landers deputy chief executive officer Bill Cummings shared his enthusiasm about the launch, stating that more than 60,000 members had already signed up before the official opening — a testament to the strong demand in the region. Cummings also acknowledged the support of local officials and the partnership with Ayala Land, which helped bring the project to life.

The event was also attended by Imus City Mayor Alex Advincula, underscoring local government support for the store’s presence in the province.

Landers Vermosa offers a variety of membership perks beyond traditional retail. Members can access free grooming services at Federal Barbers, discounted medicines and wellness products at Capital Care Pharmacy, fuel discounts of up to P10 per liter at Landers-Caltex gas stations, and up to 50 percent off Solane LPG refills.

The store also features ongoing promotions such as the “Super Crazy Sale” and “50% Off Produce Sale,” in addition to regular in-store events and product samplings aimed at enhancing the customer experience.

Memberships are currently being offered at a 50 percent discount until 31 May, reducing the annual fee to P350. Customers may also apply for the Landers Cashback Everywhere Credit Card to earn up to 5 percent cashback on purchases and receive additional rewards when shopping outside the store.

Landers Vermosa is the brand’s latest effort to expand into southern Luzon, with the goal of bringing premium yet accessible shopping to more Filipino families.