Global glam: 2025's new wave of luxury brand ambassadors
Several luxury brands have tapped new ambassadors for 2025, choosing stars who bring both global appeal and personal resonance. From K-pop idols to Hollywood actors and cultural icons, these partnerships underscore each luxury brand’s strategic push for global influence.
Photo courtesy of BOSS
SEVENTEEN’s S.Coups was officially named BOSS’s global ambassador this month. The German fashion house praised his bold presence as a perfect match for its modern tailoring. Seventeen's leader previously held ambassadorships with Loewe and appeared in its Spring 2025 show in Milan.
Photos courtesy of SSI Life
Chinese pop star KUN leads Versace’s Spring/Summer 2025 campaign, effortlessly showcasing silk shirts, wave knits, and leather layers in line with Donatella Versace’s vision of unapologetic, expressive style.
Photo courtesy of Fendi
TWICE’s Mina was appointed Fendi ambassador earlier this year. She debuted with the Peekaboo Soft Small bag on Fendi’s Spring/Summer 2025 runway.
Photos courtesy of Alo Yoga
BTS’s Jin joined Alo Yoga as its ambassador ahead of the brand’s flagship opening in Seoul. He cited Alo’s emphasis on wellness and balance as reflecting his own values.
