
Luxury brands face TikTok-fueled misinformation amid trade tensions
Viral videos challenge the authenticity of high-end fashion, prompting calls for greater transparency.
· 1 MIN READ
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Viral videos challenge the authenticity of high-end fashion, prompting calls for greater transparency.
· 1 MIN READ

Several luxury brands have tapped new ambassadors for 2025, choosing stars who bring both global appeal and personal resonance. From K-pop idols to Hollywood…
· 3 MIN READ

Hermès has denied claims made in a viral TikTok video that its bags are made in China. The video, which has garnered millions of views, alleges that 80 percent…
· 2 MIN READ
From Dior to Louis Vuitton, luxury brands are trading runways for restaurants, tailoring cappuccinos as carefully as couture. In cities like Paris, Tokyo, and…
· 3 MIN READ