A bag brand that carries a conscience
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New York shoulder black lizard effect.
This London-based award-winning handbag brand that was founded by Mireia Llusia-Lindh in 2017 has always strived to do things differently: To design ethically and sustainably made handbags that would make women feel empowered, all while giving back to those less fortunate.
For its Pre-Spring 2025, DeMellier brings power, purpose and soft-structured elegance to the city, captured by Umit Savaci at the iconic Leadenhall Building and featuring Ajah Angau Jok against a captivating view of London’s Financial District.
Strong, functional silhouettes and a commitment to craftsmanship set the collection apart, with the clean, architectural lines of the setting complementing the softness and sophistication of each design.
“There’s a real sense of aspiration and strength that permeates this collection. Against the glass, steel and significance of London’s skyline, it was important to show the power and femininity of the DeMellier woman,” Llusia-Lindh says.
The Hudson and The New York Shoulder, introduced for the season in both new and classic tones, evoke a sense of formality tempered by relaxed ease and modernity.
This elevated everyday bag seamlessly combines style and function, featuring all the hallmarks of DeMellier’s iconic New York family — hand-folded gussets, beautiful gold belted hardware and luxurious gold-rated Italian leathers. Subtle newness is introduced through curved top edges and distinct, capacious proportions, ensuring true day-to-night versatility without compromising sophistication. Designed for effortless wear, The Hudson can be carried in hand, under the arm, over the shoulder, or as a crossbody.
The New York Shoulder is a directional, fashion-forward style with a unique elongated silhouette and statement carry handles, brought to life by a contemporary spirit. Expertly handcrafted, this bag not only complements any look but also meets the practical demands of carrying daily essentials. A standout piece for the new season, it features signature details from the New York collection and is crafted from sustainable Italian leathers, available in both lizard-effect and small grain finishes.
With a curated selection of sustainable materials and a timeless color palette of Black, Tan, and Off-White, this season introduces a sumptuous new Caramel tone in smooth gold-rated Italian leather and suede. Signature styles also welcome Lizard-Effect in both Grey and Black — a bold, vintage-inspired printed leather specially developed for DeMellier in Tuscany, Italy.
Each piece in the collection is conceived by the brand’s all-female London design team, with the aim of making women feel special.
All DeMellier pieces are ethically handcrafted at their trusted factories in Europe, using the finest sustainably sourced materials. Leathers are all gold- and silver-rated by the Leather Working Group and are a by-product of the food industry that would otherwise go to waste.
For every item that is purchased, the brand funds lifesaving vaccines and medical treatments for children in need, through its permanent charity initiative, “A Bag, A Life,” in collaboration with SOS Children’s Villages. So far, it has funded over a million vaccines.
