In just seven years, Jetour Auto has gone from a newcomer in China’s SUV market to a rapidly growing global player. The brand has gained momentum, earning recognition as one of the fastest-growing new SUV brands in China and leading the large SUV segment among domestic manufacturers. Now, it’s making waves on the international stage.

2024 marked a milestone year for Jetour Auto, with global sales reaching 550,000 units — an impressive 83.9 percent increase from the previous year. Since its strategic expansion in 2018, Jetour Auto has established a presence in 65 countries, with over 2,000 sales and service outlets. In just 76 months, the company has sold 1.5 million vehicles, securing a loyal customer base of more than 50 million people worldwide.

In just its 7th year of operations, Jetour Auto has grown from strength to strength, pole-vaulting its way from being the fastest-growing new SUV brand in China and the top-selling large SUV among Chinese domestic brands, to one of the brightest rising stars in the global automotive scene.

2024 was a banner year for Jetour Auto as it achieved a milestone of 550,000 annual global sales, a remarkable 83.9 percent year-on-year increase. The aggressive and accelerated strategic global expansion that began in earnest in late 2018 has been paying off, as Jetour Auto now operates in 65 countries, supported by a robust dealership network of over 2,000 sales and service points. Cumulatively, in 76 months, Jetour Auto has sold a total of 1.5 million vehicles, gaining the trust and loyalty of over 50 million people worldwide.

As Jetour has grown bigger, the force of its own gravity has grown stronger, attracting even more believers into its extraordinarily designed and engineered SUVs, C-SUVs, EVs and PHEVs.

Strengthening the pull of its world-class vehicles, Jetour Auto has employed its innovative “Travel+” strategy, which hinges on the full travel chain needs of its target market, ensuring that the brand’s products and services are optimized for the entire spectrum of its end-users mobility lifestyles. The “Travel+” strategy makes full use of the ecology of the entire travel industry chain — combining people, vehicles, and scenarios. It involves all the internal working parts that define Jetour Auto — the research and development, production, sales and services — integrated into the travel destinations, travel platforms, culture, catering, and other related fields where the company operates. The strategy is simultaneously open and inclusive, embracing all the different and constantly evolving travel needs of Jetour’s end users.

Amidst its operational and business successes, Jetour Auto has also kept its commitment to environmental, social and governance (ESG) and corporate social responsibility (CSR) initiatives. In 2024, the company substantially contributed to eco-conservation, protection of endangered species, children’s education, and rural development programs worldwide, reinforcing its mission to drive positive social impact.

Propelled by its continuous growth and successes in many corners of the globe since the beginning of operations, Jetour Auto has set ambitious goals for 2025, primarily by strengthening the “Travel+” strategy even more. The company aims to focus on product innovation, optimize R&D and production systems, and increase global market share. The Jetour brand will also reinforce its product roster via the launch of new models, including the Jetour T2 i-DM and T1, thereby expanding the choices for more users and solidifying Jetour’s position as a leader in the hybrid off-road segment.

Jetour Auto isn’t merely trying to sell vehicles. It offers completely unique and exciting mobility lifestyles. As the brand expands into more areas of the world, it will also enhance its global engagement. It will deepen its connections with global consumers by creating initiatives such as “Travel+ Sports,” “Travel+ Fashion,” and “Travel+ Music,” ultimately fostering a lifestyle-driven automotive brand.

Down the road, Jetour as a brand seeks to unite all the unique lifestyle mobility experiences of every user into one vision: “One World, One Jetour, One Travel.” This vision is a promise that Jetour will shape a future, together with its global partners and end-users, where innovation and adventure go hand-in-hand with sustainability and inclusivity.

Jetour Auto Philippines Inc. is the sole and official distributor of Jetour vehicles and services in the country. JAPI sells the seven-seater Jetour X70 variants in Journey, Travel, Sport, and X70 Plus, the Jetour Dashing, Dashing Symphony, Dashing Lightning i-DM (PHEV) the Jetour X50, the Jetour Ice Cream Battery Electric Vehicle (EV), and the 4X4 SUV Jetour T2 and Jetour T2 Terminator.

For more details about Jetour, you may visit Jetour’s 23 authorized dealerships nationwide.