Filipinos have taken to social media to call on the Commission on Elections (COMELEC) to take action rather than merely releasing reminders about election guidelines, now that the campaign period has officially begun.

The campaign period for senatorial candidates and party-list groups started on 11 February, while candidates for the House of Representatives, as well as provincial, city, and municipal positions, can begin campaigning on 28 March.

Netizens have been posting videos and photos of campaign materials — such as posters and billboards — questioning why certain political candidates seem able to display election ads that do not conform to COMELEC guidelines, particularly stressing the overly sized billboards. Netizens have also shared sentiments online, saying they wouldn’t vote for candidates with big billboards, believing that “malaki ang nagastos, malaki ang babawiin" once they take the position, implying that they are most probably corrupt.

COMELEC Resolution 10730, in line with the Fair Elections Act and “Oplan Baklas,” outlines the allowed sizes and display durations for campaign materials. These include pamphlets, leaflets, and stickers (maximum size: 8.5” x 14”); posters (maximum: 2 ft x 3 ft); and streamers (maximum: 3 ft x 8 ft), which can only be displayed during public meetings or rallies within the permitted time frame. Mobile ads on vehicles, paid media ads, private billboards, and transit ads are also allowed but must comply with size restrictions and regulatory guidelines.

Under the Omnibus Election Code, violations of election laws can result in imprisonment of one to six years without the possibility of probation. Offenders may also be disqualified from holding public office and barred from voting. Political parties found guilty of violating election rules may face fines starting at P10,000.

However, election officer Michael Franks Sarmiento of Dagupan City clarified that campaign paraphernalia owned by private citizens can be displayed on private property regardless of size, as long as it is not in violation of other electoral regulations.