From 'Prima Donnas' to perfumes: Elijah Alejo's blossoming journey

Elijah Christian Ong Alejo, born on November 13, 2004, has quickly made a name for herself in the Philippine entertainment scene. From captivating audiences with her antagonist role as Brianna in Prima Donnas to winning hearts as the protagonist Chynna in Underage, Alejo has demonstrated her versatility and talent. Her creative pursuits extend beyond the screen, revealing a multifaceted artist with a passion for storytelling and a keen entrepreneurial spirit.

Alejo's dedication to education is as impressive as her acting career. She pursued the challenging Science, Technology, Engineering, and Mathematics (STEM) strand in senior high school at Manila Central University, successfully graduating before continuing her studies there.

Currently, she is pursuing a bachelor's degree in medical technology at the same university, showcasing her commitment to academic excellence alongside her artistic endeavors.

Her creative talents also extend to the world of literature. In April 2020, Alejo penned her first Wattpad novel, Unexpectedly In Love, demonstrating her passion for storytelling in yet another medium. This foray into writing further underscores her creative drive and ability to connect with audiences through compelling narratives.

Now, Alejo is venturing into a new realm: the world of fragrance. With the launch of her perfume brand, Haliya, she is taking her creative vision to another level. Haliya is more than just a perfume line; it's a passion project inspired by Filipino heritage and a desire to offer luxury at an accessible price point.

The name "Haliya," derived from the Bicolano moon goddess, speaks to the brand's core values: mystery, grace, and strength. This connection to Filipino mythology imbues the brand with a unique cultural significance. The brand's aesthetic, reflecting the moonlight and the delicate grace of butterflies, further emphasizes themes of transformation, beauty, resilience, and protection, all attributes associated with the warrior goddess Haliya.

Alejo's vision for Haliya goes beyond simply creating pleasant scents. Each fragrance in the collection tells a story, drawing inspiration from iconic Filipino literary characters from works like Noli Me Tangere, Ibong Adarna, and Florante at Laura.

These perfumes are not just fragrances; they are olfactory tributes to the characters Alejo has envisioned, the powerful emotions they evoke, and the rich mythology that forms the tapestry of Filipino culture. Haliya becomes a unique blend of cultural heritage, artistic expression, and entrepreneurial spirit, marking another exciting chapter in Elijah Alejo's blossoming career.