‘The CCP-Gcash partnership ‘marks a forward-thinking approach for CCP, as it embraces digital transformation in the performing arts sector while making cultural performances more accessible to people from all walks of life.’
Ticketing agreement deal became possible through the signatures of CCP vice president for administration Jay Gaite, CCP president Kaye Tinga and GCash commercial sales head Martin Kristopher Limgenco.
Photograph courtesy of CCP
The Cultural Center of the Philippines (CCP) has tapped GCash to ease payments for performances and other events, which it said will especially benefit young audiences.
“At CCP, we are always looking for ways to enhance the experience of our patrons, subscribers and audiences by providing them with a secure, seamless, and faster way to access our events,” CCP president Kaye Tinga.
GCash users simply have to scan the QR codes for payments using their smartphones. However, given the QR code technology, CCP said e-wallet users of different brands can also digitally pay for CCP performances and events as it aims to attract both local and foreign audiences.
CCP said it is expecting massive transactions for digital payments from over 40 million GCash users alone.
“This partnership marks a forward-thinking approach for CCP, as it embraces the digital transformation in the performing arts sector while making cultural performances more accessible to people from all walks of life,” CCP said in a statement.
The Bangko Sentral ng Pilipinas reported digital payments already accounted for 52.8 percent of total payments in the country in 2023.
The majority, or 84.3 percent of digital payments, represented person-to-merchant payments.
Meanwhile, the audience for the Filipino creative industry continues to expand, with over P52 billion in gross value-added.
The music industry alone saw revenues of $77 million, reflecting a 31.4 percent growth in compounded annual growth between 2019 to 2023.
“This partnership opens up CCP’s events and productions to a larger, more diverse audience, particularly younger, tech-savvy individuals who may be new to the world of arts and culture,” CCP said.
Global creative services have grown to 19 percent of the total global services exports from 12 percent a decade ago, according to the Creative Economy Outlook 2024 of the United Nations Conference on Trade and Development.
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