The year 2024 was remarkable for consumer finance company, Home Credit Philippines (HCPH), after closing a record-breaking P61-billion point of sales (POS), a 19 percent growth against 2023 logged sales.

In a statement on Friday, Puneet Suneja, HCPH’s chief sales officer, stated that the increase underscored the company’s continued success in providing accessible and innovative financing solutions that empower its Filipino consumers while also being a key player in strengthening the country’s consumer finance industry.

Based on its recent sales report, Home Credit financed a total of 2.91 million commodities in 2024, including in-demand items such as mobile phones, computers, televisions and electronic devices.

The financing of the said goods via product loans was driven by the company’s year-long campaigns and promotions, including its popular 0 percent interest installment financing.

“At Home Credit, the growth we have experienced goes beyond just numbers. It reflects the lives we have empowered by providing accessible financial solutions that help our customers live the lives they deserve. The remarkable sales performance from 2024 inspires us to continue innovating, expanding our offerings, and introducing more promotions that empower Filipinos, all while remaining true to our mission of being a reliable financial ally that helps realize personal and family goals, para sa life,” Suneja said.

Top commodities driving growth

Home Credit’s performance in 2024 was powered by its top-financed categories, which collectively contributed P57.4 billion to its record-breaking sales, including mobile phones and tablets, home appliances, televisions and electronics, computers and furniture.

Mobile phones and tablets led the way, generating P31.7 billion from 1.6 million units financed or 52 percent of Home Credit’s total POS sales volume.

Renowned cellular phone brands such as Apple, Samsung, Vivo, OPPO and Honor remained top choices for Filipino consumers.

Mobile phones were trailed by home appliances, securing P10.2 billion in sales from 477,000 units financed or 17 percent of Home Credit’s total sales, with trusted names like Panasonic, Condura, Samsung, LG and Fujidenzo driving this category.

Computers ranked third, contributing P7.1 billion at 232,000 units financed, with brands such as Acer, Asus, Lenovo, HP and Huawei.